The future of digital marketing measurement for medium-sized businessesWhat is the future of digital marketing measurement for medium businesses? In this article, we discuss 8 trends that will shape the future.Nov 26, 20221Nov 26, 20221
Small and Medium-sized Enterprises (SMEs) and Digital Marketing: An Independent Study Highlighting…Digital marketing serves as a strategy for numerous companies globally to broaden their customer reach. In particular, SMEs have been able…Dec 2, 2021Dec 2, 2021
How to prioritise your Marketing Channels?Optional forecasting excel function and prioritisation score based on your qualitative data.Jul 25, 2020Jul 25, 2020
Open Text Analysis Using Excel [Step by Step]Scalable and easy to use Excel File for Open Text Analysis — unstructured survey data.Jun 11, 2020Jun 11, 2020
Which metric is affecting the purchase value? — Using Regression AnalysisIn paid advertising, metrics like CTR or CVR are always a hot topic. But do these metrics affect the total purchase value?Jan 12, 2020Jan 12, 2020
North star metric for SEM CampaignsMost probably you are optimizing your SEM activities towards ROI or maybe cost per conversion? It is true that there is no ‘right’ metric…May 15, 2019May 15, 2019
The end of an era: Channel StrategyWell, this is it. There is no more “Channel Strategy”. The decision for investing in either Google Ads or E-mail marketing is not yours…May 15, 2019May 15, 2019
An unconventional way to target users on FacebookFacebook is an amazing way of finding leads. Nothing new here. And it is true, Facebook is offering many targeting options. Custom and…Feb 23, 2019Feb 23, 2019
What is the best Adwords Structure?Four million results. This is what you get when you search for “Best adwords structure” in Google. And it does make sense. It is pain in…Nov 17, 2018Nov 17, 2018
How to get notifications on Slack every time competitors send a newsletter [Step by Step guide]Wouldn’t be nice to get notified every time competitors have something to share with their subscribers? Wouldn’t be nice to receive a…Jul 8, 2018Jul 8, 2018
![Open Text Analysis Using Excel [Step by Step]](https://miro.medium.com/v2/resize:fill:160:106/1*ZVA08sE14Vgf3uncfV8KQg.png)
![Open Text Analysis Using Excel [Step by Step]](https://miro.medium.com/v2/resize:fill:320:214/1*ZVA08sE14Vgf3uncfV8KQg.png)
![How to get notifications on Slack every time competitors send a newsletter [Step by Step guide]](https://miro.medium.com/v2/resize:fill:160:106/1*OzCIQpkQey6BZeX2c37VXg.png)
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